We’ve seen this in our local Walmart. What do you think about a roping video game?
Ariat International, the leader in innovative Western and English footwear, apparel and accessories, today announces sponsorship of the new Top Hand Rodeo Tour™ by D3Publisher for the Kinect™ for Xbox 360® video game and entertainment system from Microsoft. Top Hand Rodeo Tour features the experiences of being a true cowboy and cowgirl, competing on the rodeo circuit. This video game is available exclusively at Walmart in the United States and at Walmart.com for the suggested retail price of $39.96.
Top Hand Rodeo Tour is the first authentic interactive rodeo video game where players can get in the saddle and compete in several rodeo events, including Bull Riding, Tie Down Roping, Mounted Shooting, Team Roping, Barrel Racing, and more.
Offering a complete range of full motion controls with Kinect for Xbox 360; swing your rope, shoot your gun, and ride a bull like a pro.
The Ariat logos are featured throughout the video game, from the player’s numbers to the banners and signage throughout various arenas, including the final level Ariat arena. Additionally, Ariat will be partnering with Top Hand Rodeo Tour for several rodeo events as well as online social media and marketing activities.
“Ariat is thrilled to be a part of the first ever interactive rodeo game,” said Jenni Smith, director of brand marketing at Ariat International. “Players will have a chance to experience various rodeo events through a wide range of motion controls that mimic actual riding techniques. We believe this game will garner excitement and interest among both rodeo and non-rodeo audiences.”
Top Hand Rodeo Tour is developed by Panic Button for SFC Rodeo Games and is rated “E10+” (Everyone 10 and up – Mild Violence) by the ESRB. For more information on the video game, please visit www.d3publisher.usand find Top Hand Rodeo Tour on Facebook at www.facebook.com/TopHandRodeo.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.