Retailers and consumers continue to embrace English helmets, according to Tack’n
Tog’s annual ‘State of the Market Report’, released this month. Retailers plan
on increasing helmet inventory more than any other English product in 2008, and
reported helmets among their top five best-selling English
products.
Tack'n Togs, the
leading international publication for equine retailers, conducts the annual
survey and publishes the results in its ‘State of the Market Report.’ The
comprehensive report reveals industry trends and insight into best practices and
day-to-day operations.
In this year’s
survey, retailers were asked which English products they will buy more of in
2008. Helmets were the top response, with 34.8% of respondents planning on
purchasing more, and 50% indicating committing to buy the same. Only 3.6% plan
on buying less helmets in 2008.
Helmets also were
named among the best-selling English products, placing fifth and sixth,
respectively, in rankings based on annual gross sales and products
sold.
"We are very
pleased to see helmets continuing to sell through so well at retail," said
Troxel CEO Shay Joaquin. “The results of this report match what we hear directly
from our dealers.”
Past Tack’n Togs
‘State of the Marketing Report’s ranked Troxel as the top-selling brand of
English headwear, and the number-one English accessory in the helmet category.
Troxel is a perennial “Top 10 Supplier” in this same survey.