What are the Ten Commandments of Marketing & Promoting Your Horse Business?

According to Laurie A. Cerny, author of a Horsin’ Around The USA Guide to Marketing & Promoting Your Horse Business, the ten commandments begin with knowing your customer and end with effectively working with the media.

The book is timely for owners of horse businesses who are struggling in the current tough economic climate.  “Consumers, including horses owners, are looking locally to make their purchases of both products and services,” Cerny said.  “Knowing how to market and to promote what you have to offer is crucial to getting their business.”

In Horsin’ Around The USA Guide To Marketing & Promoting Your Equine Business Cerny explains how to effectively market and promote equine businesses, services and events.

The book also covers:

How to develop a memorable name, logo, slogan, etc.

How to create effective business cards, brochures, flyers, web site, and more.

How to effectively write press releases.

How to work with the media.

In addition, Horsin’ Around The USA Guide To Marketing & Promoting Your Equine Business includes an extensive resource chapter that includes sources for promotional materials, horse publications and other media, breed associations, horses councils and expos, and more.

Laurie A. Cerny is a professional journalist and marketing professional who has won numerous state and national awards for her writing, photography, graphic design and advertising both in mainstream media and within the horse industry.  Her work has appeared in John Lyon’s Perfect Horse, The Horse, Horse Illustrated, Western Horseman, Equine Times, Kalamazoo Gazette, Detroit News, Chicago Tribune, and more.  She also served as the communication director for a major saddle and horse product manufacturer. The author has owned horses for more than 30 years, and is a member of American Horse Publications, Michigan Horse Council, and American Quarter Horse Association.

Horsin’ Around The USA Guide to Marketing & Promoting Your Horse Business is available for  $15.95 from Amazon, Barnes & Noble, iUniverse.com, and One Horse Press.